Speech outline

Title: GE and the Importance of Ideas
Purpose: To analyze how GE's commercial, "Ideas are Scary", persuades the audience of its ability to nurture ideas and make them thrive.
Thesis: The ad encourages people to invest in GE by presenting itself as welcomer of new ideas, when the rest of the world shuns them.
Introduction

1. Often new ideas are not well-received, but GE is trying through this commercial to show that they are the exception.
• The commercial portrays the new idea as a creature that is shunned by society to create sympathy for the idea and associate the rest of the world as negative.
• The music of the commercial creates emotion and leads the audience through the piece
• GE is shown as welcoming of the idea, and lets it come in and helps it flourish into something successful
2. Body
• Main point 1: The idea is a creature so it can be sympathized with.
• It is born ugly and different, and everyone around it doesn't understand it
• As it grows, it gets scary to people, and they begin to shun and reject it
• It gets kicked out of places, and lives like a homeless person
• This creates sympathy and makes the audience relate to the idea and want something better for it
• Then GE helps it, and it becomes beautiful and successful
• This shows that GE helps new ideas grow when the rest of the world tries to stifle it
• Main point 2: Music creates a more emotional atmosphere to immerse the audience in the story and creates a more sophisticated ad, which is meant to impress the audience.
• The beginning music is slow but not too sad, and showcases the confusion that people feel when they first see the idea
• Music gets more ominous when the voiceover talks about how ideas are scary, creates more sympathy for the idea
• Music is happy and light when the idea gets to GE, showcasing the welcoming atmosphere and how everything is going to get better
• This all leads the audience to believing that GE is a light in a dark world for the idea
• Main point 3: The voiceover gives essential context and helps guide the narration, which furthers the idea that GE is welcoming of new ideas.
• The story is moved along by the voice
• it would be confusing without the voice
• makes things more simple and elegant, convinces the audience that GE knows what it's talking about
3. Conclusion
• Restate thesis
• restate main points
• did it work? GE is still super popular, so probably