Commercial analysis
Link- https://www.youtube.com/watch?v=sfmQvc6tB1o
This commercial is about ideas, and how General Electric allows ideas to flourish. It shows the idea as an outcast in society, shunned by everyone until it comes to GE, where it is taken care of and allowed to grow into something amazing.
The author of this commercial is GE, a corporation involved in all kinds of different tech, from aviation to global research. The thing the company needs most to thrive is new investors, and they need to show investors that their ventures are beneficial to everyone, and that they are on the cutting edge of new technology and ideas. The audience for this commercial is huge, since it was first aired during a Super Bowl. GE did this to reach as many potential clients as possible, because anyone can invest in a good idea. The purpose of this commercial is to show the audience that GE welcomes new ideas, when so many others shy away from them out of fear of change. It sets them apart from other companies, and puts them at the head of new development across the globe.
Pathos is the most-used rhetorical appeal in this commercial. The new idea is shown as ugly and different from the moment it is born, and people fear and shun it, to gain sympathy from the audience. It is abused by strangers, kicked out of places, and forced to live on the streets, abandoned by everyone. Then it comes across GE, and the people there let it inside and give it a home, a place to live and flourish, then emerges as a successful new idea that everyone loves. This makes the audience happy and relieved that the idea has found a home, since they have been relating to it since the beginning of the commercial. It also puts GE in the light of the good, benevolent company that doesn't fear change and helps new ideas to grow.
This commercial is about ideas, and how General Electric allows ideas to flourish. It shows the idea as an outcast in society, shunned by everyone until it comes to GE, where it is taken care of and allowed to grow into something amazing.
The author of this commercial is GE, a corporation involved in all kinds of different tech, from aviation to global research. The thing the company needs most to thrive is new investors, and they need to show investors that their ventures are beneficial to everyone, and that they are on the cutting edge of new technology and ideas. The audience for this commercial is huge, since it was first aired during a Super Bowl. GE did this to reach as many potential clients as possible, because anyone can invest in a good idea. The purpose of this commercial is to show the audience that GE welcomes new ideas, when so many others shy away from them out of fear of change. It sets them apart from other companies, and puts them at the head of new development across the globe.
Pathos is the most-used rhetorical appeal in this commercial. The new idea is shown as ugly and different from the moment it is born, and people fear and shun it, to gain sympathy from the audience. It is abused by strangers, kicked out of places, and forced to live on the streets, abandoned by everyone. Then it comes across GE, and the people there let it inside and give it a home, a place to live and flourish, then emerges as a successful new idea that everyone loves. This makes the audience happy and relieved that the idea has found a home, since they have been relating to it since the beginning of the commercial. It also puts GE in the light of the good, benevolent company that doesn't fear change and helps new ideas to grow.
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